With over 15 years of experience in international brand sales, Mr. Li Yang has successfully introduced Chinese home appliance brands to the European and North American markets. He has established partnerships with major online and offline retailers, including Amazon, Walmart, and Best Buy, demonstrating a strong track record in global market expansion.
He studied in New Zealand, Hong Kong, and the United States, earning two Master of Science degrees from City University of Hong Kong and an MBA from the Illinois Institute of Technology in the U.S., further enhancing his expertise in international business.
Driven by his deep appreciation for Japanese products, he founded Seiyo Trading with a vision to bring Japan’s finest products to the global market. Drawing on his extensive experience in global sales, he is dedicated to bridging Japan and international markets.